How Indian user can do shopping very easily with the New Search Feature on Google

Google launched a shopping homepage and tab in India on Thursday that allows users to filter through offers, review prices from multiple retailers and find the products before directing them to merchant websites – a step many say is a precursor for the search giant entering the lucrative e-commerce space in India.

Google Shopping Feature

The new ‘Shopping Homepage’ is a made-to-browse webpage for shoppers to search across multiple product categories, and browse products from thousands of retailers. It has features like price drops and a collection of the most popular products on Google have been added.
It is also available on entry-level phones.

How it will help us

The ‘Shopping Tab’ in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers. The Style Search in Google Lens is an all-new visual approach to find products such as clothes, furniture, and home decor, by simply pointing the Lens app.

Google will direct users to merchant website to complete the transaction. It won't be involved in either payment or fulfillment of the product. For retailers, Merchant Center is a place to upload store and product data for Shopping ads.

Google also announced the availability of the Merchant Centre in Hindi starting Thursday, besides English.

Why no need to pay for ad Campaigns

Ad features provide the benefits to Retailers can now also use Merchant Centre to upload product details so they can appear across Google.

Also, For retailers, Merchant Centre offers the place to upload store and product data for Shopping ads.

What is the language feature in Google shopping Tab

So far, the Merchant Centre has been only available in English, but now its also available in Hindi.