Most Important 2024 SEO Checklist for Your Website
→ You need to have the basics covered. If you fail to do so, your site may struggle to rank.
☐ Set up GSC and Bing Webmaster tools
☐ Set up Google Analytics
☐ Install and configure an SEO plugin (WordPress)
☐ Generate and submit a sitemap
☐ Create a Robots.txt file
☐ Check Search Console for manual actions
☐ Make sure that your website is indexed
🔍 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
→ Is the process of finding search queries that may be relevant to your business and your customers.
☐ Identify your competitors
☐ Conduct a keyword gap analysis
☐ Find your main 'money' keywords
☐ Find long-tail keyword variations
☐ Find question keywords
☐ Analyze the intent of pages that rank
☐ Create a keyword map
☐ Prioritize by search volume and keyword difficulty
⚙️ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎
→ Helps you create a solid foundation and ensure your site can be crawled and indexed.
☐ Leverage "Inspect URL" feature in GSC
☐ Ensure your website is mobile-friendly
☐ Check your site's loading speed
☐ Make sure you are using HTTPS
☐ Find and fix crawl errors
☐ Check the page depth
☐ Check for duplicate versions of your site
☐ Identify and fix broken links
☐ Use an SEO-friendly URL structure
☐ Find and fix orphaned pages
☐ Check canonical tags
☐ Add structured data
📝 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
→ Without useful content and a great on-page experience, you will struggle to rank and get traffic.
☐ Fix duplicate, missing, and truncated title tags
☐ Fix duplicate or missing meta descriptions
☐ Find and fix multiple H1 tags
☐ Improve title tags, meta descriptions, and page content
☐ Run a content audit and prune content
☐ Optimize images for SEO
☐ Organize topic clusters
☐ Find and fix keyword cannibalization
☐ Update outdated content
☐ Improve content readability
☐ Create amazing content using "The Skyscraper Technique"
☐ Cover your page's topic in-depth
☐ Use schema markup for better search engine understanding
☐ Focus on content formats that are working right now!
🔗 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎
→ You can’t turn a blind eye to off-page. While it's often thought of simply as link building, there is more to it:
☐ Build powerful backlinks with guest posting
☐ Reverse your competitor's backlinks
☐ Build contextual backlinks with link roundups
☐ Become a podcast guest
☐ Mention influencers in your blog posts
☐ Analyze your competitor's link profile
☐ Conduct a link intersect analysis
☐ Target your competitors' broken backlinks
☐ Leverage digital PR
☐ Implement the Skyscraper technique
☐ Turn unlinked mentions into links
☐ Set up and optimize Google Business Profile
To make sure your site ticks all the boxes above.
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