1 Cost :
Google Analytics is free and will process up to 10 million hits per month. Google Analytics Premium offers a number of enhanced features such as processing 1 billion hits per month, more customization, and strong technical support, but it costs a flat $150,000 annually. In stark contrast to free Google Analytics, SiteCatalyst/ Adobe Analytics will likely cost you well over $100,000 per year. Cost varies according to traffic volume and the service level and depends on the needs of your company. You have to call for a quote. SiteCatalyst does not have a monthly hit limit.
2 Real Time Data:
Google Analytics “Real-Time” allows the user to see how many people are on their site at that moment, what traffic sources referred them, where they are located geographically and what content they are viewing. Real-Time lets the user immediately discover what daily promotions, content, Facebook posts or tweets are driving the most traffic their site Adobe Analytics (version15) offers “Current Data” reports that provide low latency real-time reporting. Current Data reports allow the user to view nearly real-time data on traffic reports, and about a 20 min delay on conversion data. This enables the user to check the effectiveness of a campaign or piece of content almost immediately after it launches.
3 Ease Of Implementation:
Google Analytics is easily implemented on your website and requires no IT skills. In fact, it’s usually as simple as applying the Google Analytics Java Script to your site. For those looking to get the most out of Google Analytics, a custom implementation is an option.Implementation demands the skills of a trained professional and requires a significant amount of upfront work. However, due to the fact that implementation is highly customized, the data SiteCatalyst gathers will be tailored to your specific metric needs and possibly more valuable than what you’d get from Google Analytics.
4 Tag Management Tools:
Implementation is easier through various tag management tools to configure complex tracking where no exclusive developer skills are required. DTM or Dynamic Tag Management is one of the tools to implement Universal Analytics/Google Analytics.Implementation is easier through various tag management tools to configure complex tracking where no exclusive developer skills are required. DTM or Dynamic Tag Management is one of the tools to implement Adobe Analytics.
5 Custom Variables with old version: 20 Custom Variables with Universal Analytics. Variables can be set to expire at different times, such after a page view, completion of an event, or at the visit level SiteCatalyst allows up to 75 traffic variables, plus 100 event variables, and 75 conversion variables. Variables can be set to capture whatever data you want and can expire after a specific time (just like Google Analytics) but they can also be stacked on top of each other, giving you the chance to identify a sequence of events.
6 Customer Support: Google Analytics does not provide a chat or support line but does have an official User Forum, Help Center and a “Digital Analytics Fundamentals” course. The three-week course helps students understand the core principles of digital analytics, and how they can be used to enhance business performance. SiteCatalyst offers 24/7 support and account management, but training is an additional fee. For those who prefer to track down solutions online, a wealth of SiteCatalyst videos, guides, and tutorials are offered through Adobe for free.
7 Data Backup Google Analytics keeps data up to 25 months.SiteCatalyst keeps all website data collected as long as you’re a customer.
Google Analytics is free and will process up to 10 million hits per month. Google Analytics Premium offers a number of enhanced features such as processing 1 billion hits per month, more customization, and strong technical support, but it costs a flat $150,000 annually. In stark contrast to free Google Analytics, SiteCatalyst/ Adobe Analytics will likely cost you well over $100,000 per year. Cost varies according to traffic volume and the service level and depends on the needs of your company. You have to call for a quote. SiteCatalyst does not have a monthly hit limit.
2 Real Time Data:
Google Analytics “Real-Time” allows the user to see how many people are on their site at that moment, what traffic sources referred them, where they are located geographically and what content they are viewing. Real-Time lets the user immediately discover what daily promotions, content, Facebook posts or tweets are driving the most traffic their site Adobe Analytics (version15) offers “Current Data” reports that provide low latency real-time reporting. Current Data reports allow the user to view nearly real-time data on traffic reports, and about a 20 min delay on conversion data. This enables the user to check the effectiveness of a campaign or piece of content almost immediately after it launches.
3 Ease Of Implementation:
Google Analytics is easily implemented on your website and requires no IT skills. In fact, it’s usually as simple as applying the Google Analytics Java Script to your site. For those looking to get the most out of Google Analytics, a custom implementation is an option.Implementation demands the skills of a trained professional and requires a significant amount of upfront work. However, due to the fact that implementation is highly customized, the data SiteCatalyst gathers will be tailored to your specific metric needs and possibly more valuable than what you’d get from Google Analytics.
4 Tag Management Tools:
Implementation is easier through various tag management tools to configure complex tracking where no exclusive developer skills are required. DTM or Dynamic Tag Management is one of the tools to implement Universal Analytics/Google Analytics.Implementation is easier through various tag management tools to configure complex tracking where no exclusive developer skills are required. DTM or Dynamic Tag Management is one of the tools to implement Adobe Analytics.
5 Custom Variables with old version: 20 Custom Variables with Universal Analytics. Variables can be set to expire at different times, such after a page view, completion of an event, or at the visit level SiteCatalyst allows up to 75 traffic variables, plus 100 event variables, and 75 conversion variables. Variables can be set to capture whatever data you want and can expire after a specific time (just like Google Analytics) but they can also be stacked on top of each other, giving you the chance to identify a sequence of events.
6 Customer Support: Google Analytics does not provide a chat or support line but does have an official User Forum, Help Center and a “Digital Analytics Fundamentals” course. The three-week course helps students understand the core principles of digital analytics, and how they can be used to enhance business performance. SiteCatalyst offers 24/7 support and account management, but training is an additional fee. For those who prefer to track down solutions online, a wealth of SiteCatalyst videos, guides, and tutorials are offered through Adobe for free.
7 Data Backup Google Analytics keeps data up to 25 months.SiteCatalyst keeps all website data collected as long as you’re a customer.
