An era has totally changed nowadays traditional marketing replaced by Social media marketing. it is very interesting and powerful subject, this subject can be changed the whole environment of marketing industry but still enough people don't know properly about the social media marketing.
The power of the social media is amazing and, combined with the one of the many examples available, we can see the big picture: for example, according to the United Nations Cyberschoolbus Document the radio needed 38 years to reach 50 million users, the TV 13 years, the Internet 4 years and Facebook reached 100 million users in nine months (Mashable says).
The most important activity on the web is social media; on average, in a 20 minute period in 2010 on Facebook, there were 10,208,000 comments posted (according to AllFacebook).
Social media is the fastest growing industry in the world, for example, Facebook consists and brings of youth and also all generation on their platform.We are living a big revolution in the field of advertising, the “offline” ways of promoting are more and more abandoned and the online modalities are put into practice and it seems that it is more profitable.
The beginning of these still considered unconventional modalities of marketing, is here: it isn’t difficult to find websites that tweet promotional messages to your followers and the user who allows it receives a small amount of money and this is only an example. The future clearly is bright when we speak about online advertising.
Here we can discuss the impact of facebook advertising and also the role of facebook in social media marketing platform.
Facebook: - Nowadays facebook is the part of life, so it have many segments to pursue them self in a market. yes, it's true Facebook have a large number of market share in social media.
every Internet user will be a user of the services of facebook but these can and must be extended in the real life. In few years, i.e. we will buy online products mostly convinced by the own preferences but also by the “likes” on Facebook or any recommendation on other social networks.
To overcome the skepticism of the adversary side, the big solution is to become more useful to the ordinary people; any positive use of a social network should be clearly emphasized.Facebook provide the social media marketing tools via its own facebook advertising tools. by using this tools, you can target your customer and also you can select your territory where you want to display or advertise your ads.
For Example, company A is manufacturing the choco product so by facebook advertising tools, first company A will be target the small amount of customer for a testing period so company A will be understood by it what is the market wants from it, what is the opinion of all generation.
So how facebook works for businesses and what is the impact or it, Let's take an example:-
A refreshing summer campaign By Coca-Cola India
Coca-Cola India reached the right audience and drove consumption in key tier 2 and 3 markets during the summer months by targeting feature phone users on Facebook.
11-pointincrease in purchase intent in English-speaking markets
16-pointlift in message association in Hindi-speaking markets
13-pointlift in ad recall in English-speaking markets
10M+Indians reached at a cost of 0.32 rupees per contact
·It was important to Coca-Cola to reach the right audience segment with its campaign. Facebook, using its Audience Insights, profiled the target group, and Coke used a combination of demographic, geographic and device-based targeting on Facebook to reach them. The brand targeted males and females ages 16–30 in 7 states across India on feature phones.
Facebook Insights revealed that this target audience had a great affinity for actor Deepika Padukone, the brand ambassador for Coke. Using this insight, Coke devised a creative strategy using Padukone in photo ads on mobile News Feed. The creative copy positioned Coke as a great-tasting and refreshing drink for the summer. Coke opted for a mix of English and Hindi ads.
