4 Most important things you should do while using LinkedIn for your business and for Inbound Marketing

1. LinkedIn Relationship......
                            
                              "A Good relation always worthy than other relation"

   If you are a working man or woman and if you want to growth in your sector so you should start using LinkedIn. LinkedIn explore you worldwide and also you can find out about the current scenario of the business world. Building a good relation is a most powerful weapon in the earth, so far building a good relationship LinkedIn help you a lot. Nowadays LinkedIn also provides the recruitment facility for everyone whose are seeking or looking for a job and looking for growth also.

2. Get Found Yourself......
                                  
                                "Don't be lost yourself just get found yourself"

Don't be lost yourself whenever you have time just get found yourself. everyone has a unique identiy in these world so why you can get lost. don't loose hope unless and until you can not die. you also have something better then others inside you, so get start searching with starting LinkedIn, who knows you can find yourself in a better position than others or you can achieve your dream.

3. Connection  with Expert......
    
                                 "If you wanna become an expert first follow the Expert"

It's very beautiful quote was written by swami Vivekananda, If you wanna become expert do each and everyday practice with full dedication and for this guidance is most important, because without guidance you can not do anything, yes some exceptional case are there but without good guidance or good expert suggestion always required for getting success. so you can find easily experts on LinkedIn related to your area of interest. even you can also do business with them so it is more beneficial for you.


4. Share your opinion......

                                 "Don't be silence yourself just share your opinion"

LinkedIn is the most powerful social netwroking site, because here you can find the all Top Managers, CEO, MD and others whose have good in their field. so if you have any question or any suggestion related to your area of interest you can directly contact them through LinkedIn. And most important thing if you wanna change something around you, you can contact with NGO's through LinkedIn and you can also become a part of them.

Most important things about the Facebook Advertising and also why social media marketing is important in current business Scenario

An era has totally changed nowadays traditional marketing replaced by  Social media marketing. it is very interesting and powerful subject, this subject can be changed the whole environment of marketing industry but still enough people don't know properly about the social media marketing.

 The power of the social media is amazing and, combined with the one of the many examples available, we can see the big picture: for example, according to the United Nations Cyberschoolbus Document the radio needed 38 years to reach 50 million users, the TV 13 years, the Internet 4 years and Facebook reached 100 million users in nine months (Mashable says).

 The most important activity on the web is social media; on average, in a 20 minute period in 2010 on Facebook, there were 10,208,000 comments posted (according to AllFacebook).

Social media is the fastest growing industry in the world, for example, Facebook consists and brings of youth and also all generation on their platform.We are living a big revolution in the field of advertising, the “offline” ways of promoting are more and more abandoned and the online modalities are put into practice and it seems that it is more profitable. 

The beginning of these still considered unconventional modalities of marketing, is here: it isn’t difficult to find websites that tweet promotional messages to your followers and the user who allows it receives a small amount of money and this is only an example. The future clearly is bright when we speak about online advertising. 

Here we can discuss the impact of facebook advertising and also the role of facebook in  social media marketing platform.



Facebook: - Nowadays facebook is the part of  life, so it have many segments to pursue them self in a market. yes, it's true Facebook have a large number of market share in social media.

every Internet user will be a user of the services of facebook but these can and must be extended in the real life. In few years, i.e. we will buy online products mostly convinced by the own preferences but also by the “likes” on Facebook or any recommendation on other social networks. 

To overcome the skepticism of the adversary side, the big solution is to become more useful to the ordinary people; any positive use of a social network should be clearly emphasized.Facebook provide the social media marketing tools via its own facebook advertising tools. by using this tools, you can target your customer and also you can select your territory where you want to display or advertise your ads.

For Example, company A is manufacturing the choco product so by facebook advertising tools, first company A will be target the small amount of customer for a testing period so company A will be understood by it what is the market wants from it, what is the opinion of all generation.
So how facebook works for businesses and what is the impact or it, Let's take an example:-



A refreshing summer campaign By Coca-Cola India
Coca-Cola India reached the right audience and drove consumption in key tier 2 and 3 markets during the summer months by targeting feature phone users on Facebook.
 11-pointincrease in purchase intent in English-speaking markets
 16-pointlift in message association in Hindi-speaking markets
 13-pointlift in ad recall in English-speaking markets
 10M+Indians reached at a cost of 0.32 rupees per contact

·It was important to Coca-Cola to reach the right audience segment with its campaign. Facebook, using its Audience Insights, profiled the target group, and Coke used a combination of demographic, geographic and device-based targeting on Facebook to reach them. The brand targeted males and females ages 16–30 in 7 states across India on feature phones.
Facebook Insights revealed that this target audience had a great affinity for actor Deepika Padukone, the brand ambassador for Coke. Using this insight, Coke devised a creative strategy using Padukone in photo ads on mobile News Feed. The creative copy positioned Coke as a great-tasting and refreshing drink for the summer. Coke opted for a mix of English and Hindi ads.

5 Most Important thing you should know about the Demographic environment before going to launch your product or sell your product

This is the era of competition, earlier people are not so much aware of about the product and its benefit for himself but nowadays customer knows each and everything about the product and also they know about the alternative of the product.
So here we can discuss 5 Most important things which are you should know about the demographic condition before going to launch your product and sell your product.
1. Age
2. Sex 
3. Education
4. Income
5. Family Size

1. Age: The Consumer has a different needs and wants and its change with age. The marketing mix may, therefore, need to be adapted depending on which age segment or segments are being targeted. The basis of age you should select your product because some product may be harmful or may be it's not beneficial for such age groups, so you should be conscious of it.
For Example,  Men’s beauty cream and Baby cream

2. Sex : Dividing a market into different groups based on sex, has long been common for many products including cosmetics, clothing and magazines. In the 1960's car companies such as Toyota began to realise the purchasing power of women, creating marketing campaigns, and then cars, specifically targeted at the female market. Many suggest that the range of interior and exterior colours schemes, and emphasis placed on safety factors by car manufacturers today, is due to in no little part to their desire to market cars to women, as well as men. So you cannot sell ladies product for, get using by a male, yes sometimes males are purchasing that product for gifting for his lover ones.

3. Education: - Dividing a market into based on education groups, nowadays people are more educated rather than earlier days. So now they are quality conscious not quantity conscious. Earlier people or customer doesn’t aware of the quality, they always purchase the things based on quantity. But the era has changed and customer perception also changes towards the product. So be aware of it.  

4. Income : - Dividing a market based on the income level of consumer, each and every country have all categories of people which have income level (High, Medium and low level)so based on this you can select your product which area your product should be the target. For example, you can’t  sell the Mercedes Benz the people who have a low-income level or you cannot sell the product like low-quality product to the high-income level person. So carefully you can design your product for different income level.

5. Family Size :- It’s the most important part of the demographic segmentation because the family size affects the all levels of demographic segmentation. Some family have very small size means nuclear family and some have a big size of family means, joint family.so the income, education, age, and sex ratio of family size could affect the market. So you should think also about the family size of the customer.

These are the most important aspects which are you should know and understand before going to launch your product or sell your product  

3 Things you should know before the selection of Geographic environment for your product

   
    Always people are doing mistake while doing selection of geographic environment. Even big companies also do the same type mistakes some times while doing launch its product in international market.

   So here we talk about the 3 important things you should know before selection of geographic environment for your product.
  

     1.      What is the Economic condition of Nation, Before selection of any nation you should know about the economic condition of the country because if you launch your product without thinking about the economic condition of any country, you are taking most important or might be you’re doing big mistake of your business life. so selection of nation’s you should know about the country’s economic.

     2.      How To Select Product for Specific Nation, this is the most important part while doing selection of your product for specific country. For example beef product is ban in india but other countries are using that type of product.

     3.      How to Select the Product type, Every country have a  very different type of living status and also  people  is very different. Means  some people is belongs to Upper class  family, middle class and lower class. So while deciding the product type you should know about it.  

So this are the most important things you should know while doing selection of Geographic environment for your product.

  

Most Important things you should know before going for Marketing or selling your product

I

A market is any place where buyers and sellers meet to trade products; it could be a high street shop or a website. Any business in a marketplace is likely to be in competition with other firms offering similar products. Successful products are the ones which meet customer needs better than rival offerings. Here before the going in a market you should know very well about the market so after that you can decide the type of marketing activity you will do for your business.

*    Geographic environment

*    Demographic environment

In the Geographic environment, you should know about the geographic condition around your business. Where you want to launch or sell your product for it, you should divide your market in the geographic segment like Nation, State,  regions, cities, neighborhoods or postal codes.

The geo-cluster approach combines demographic data with geographic  to create a more accurate or specific target or profile.

Let’s take an example With respect to region, in rainy regions merchants can sell things like raincoats, umbrellas, and gumboots. In hot regions, one can sell summer clothing. A small business commodity store may target only customers from the local neighborhood while a larger department store can target its marketing towards several neighborhoods in a larger city or area while ignoring customers in other continents. Geographic Environment  is important and may be considered the first step to international marketing or Local Marketing.

In the Demographic environment  according to demography is based on variables such as age, sex, generation, religion, occupation and education level or according to perceived benefits which a product or service may provide. Benefits may be perceived differently depending on a consumer's stage in the life cycle. Demographic segmentation divides markets into different life stage groups and allows for messages to be tailored accordingly

  A variant of this approach known as feature based segmentation is commonly used in business-to-business markets (it’s estimated that 81% of B2B marketers use this technique). Under this approach, the target market is segmented based on features such as company size (either in terms of revenue or number of employees), industry sector or location (country and/or region).

    For Example, a company can’t sell or advertise the baby product for youth and also company should decide the product according to target market size. If a product is related to male or female, so company think about it what market strategy, will apply for it. These are the Most Important things you should know before going to Market or selling your product.