12 SUPER HEADLINE FORMULAS TO INCREASE YOUR CLICKS, SHARES, AND CONVERSIONS ↵
1. The How-To Headline
How to [Desired Outcome]
Ex: How to Run Faster.
2. The Ultimate List Headline
[Large Number] of Ways to [Outcome]
Ex: 28 Ideas For Content Upgrades To Grow Your Email List
3. The Ultimate Guide Headline
The Ultimate Guide to [Desired Outcome]
Ex: The Ultimate Guide to Eating Healthy on a Budget
4. The Fearmonger Headline
Warning! Are You [Something Undesirable]?
Ex: Warning! Are You Eating This Food That Could Kill You?
5. The Rally Cry Headline
Let’s Stop [A Call to Arms]
Ex: Let’s Stop Eating This Poisonous Food!
6.The Proven Methods Headline
[Number] Proven [Actions/Ways] to [Achieve Desired Result]
Ex: 18 Proven Techniques to Build More Muscle in Less Time
7.The Mistakes Headline
[Number] Mistakes Most People Make When/With [Common Action]
Ex:211 Mistakes Most People Make When Washing Their Hair
8.The Secrets Headline
[Number] Secrets to [Achieve Desired Outcome]
Ex: 7 Secrets to Becoming a Digital Brand
9.The Outrageous Headline
Why [Outrageous/Controversial Claim]
Ex: Why Pakistanis Jehad Are Actually Evil
10. The Lessons Learned Headline
[Number] Lessons I Learned When/From [Experience]
Ex: 7 Lessons I Learned Doubling Sumo’s Blog Traffic
11.The Social Proof Headline
The [Object] Over [Social Proof] Use To [Desired Outcome]Ex: The Tool Over 283,000 Websites Use to Grow Their Traffic
12.The Testimonial Headline
How [Company] Got [Result] In [Timeframe]
Ex: How Shopify Store BlendJet Made $163,633.50 Sales In 30 Days
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